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We are pleased to announce the new guide Rural Fundraising:
Success Stories for CASA/GAL Programs. The National CASA
Association commissioned Kim Klein, the nation’s premiere grassroots
fundraising authority, to develop this anthology of successful
strategies.
This guide describes successful and easy-to-imitate fundraising
strategies. An introductory essay by Kim Klein titled “Raising Money
in Rural Communities” describes basic principles of rural fundraising.
The second part of the manual contains 15 examples of successful
strategies, from direct mail to events to earned income. Each example
is described in some detail, and most are accompanied by sample
materials. While the majority of the examples are not from CASA/GAL
programs, they can easily be easily adapted for your use.
The collection ends with a blank template for you to fill in and
submit whenever you use a fundraising strategy from which you think
others could learn. This guide will grow and become more valuable as
we collect your ideas and distribute them in future updates.
You may download PDFs of the complete guide or specific sections at
the links below:
Complete Guide (2.3 MB PDF)
Introductory Pages (153 KB PDF)
Kim
Klein Essay (86 KB PDF)
Fundraising Strategies 1-4 (684 KB PDF)
Fundraising Strategies 5-6 (1 MB PDF)
Fundraising Strategies 7-11 (272 KB PDF)
Fundraising Strategies 12-15 (423 KB PDF)
Template for New Ideas (39 KB PDF)
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